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One Way to Make a Business Message Easier to Read Is to  : You have carefully crafted each sentence. You click the “publish” button, only to discover that your article does not appear.

Nobody reads them. No comments, no tweets, no sharing on Facebook.

This is enough to ruin the motivation of writers to keep creating great content and to ruin writer’s self esteem.

Are you expecting to need 10,000 hours to perfect your writing skills? Possibly not.

Write less since it will be easier to read, and style your words so they’re easier to read. That will help you get your reader’s attention.

Impatient searchers

Researchers at Jakob Nielsen’s seminal 1997 web usability study found that 79 percent of website visitors scan rather than read.

Consider how you use the internet. You search for information. If what you are looking for is nowhere to be found on the page you are visiting, you click away and look elsewhere.

A web page is designed to be viewed “leaning forward” whereas a TV show is made to be viewed “sitting back”.

Is there anything you can do to engage your readers to achieve higher engagement rates, so as to keep them on your site, and to keep them engaged with your content?

Make it snappy

For web writing to be successful, you need to be willing to put some of your English composition knowledge to rest.

It is increasingly common for people to scan web pages rather than read them in detail, so instead of fighting it, accept it.

Covering a complex topic may require you to make several posts.

If you serve content in portion-controlled sizes, it’s easy for readers to digest the content, and you keep them coming back for more.

Paragraphs should be written in an inverted-pyramid format.

This means that you must begin by stating your conclusion, then answer the question and provide examples to back up your contention. This will help scanners move from point to point and decide if they want to go deeper.

Make your content even more user-friendly by using these simple design techniques.

We can turn a long and overwhelming sentence into a sentence that grabs the reader’s attention and draws them in.

1. Embrace the line break

Making your content readable is much easier than you might think.

By simply introducing many white spaces, it can be possible to make even complex content much more reader-friendly.

You should feature one idea in each paragraph; the sentence length should not exceed three sentences.

Additionally, write some paragraphs that have only one sentence.

2. Break up your content with compelling subheads

Readers need to be enticed by a strong headline (and therefore a strong premise) before they actually check you out.

Having an engaging subhead keeps your readers interested, acting as a “mini headline” to keep them reading.

Your subheads need to be captivating as well as informational. Web readers are well-versed in what constitutes “BS,” so don’t exaggerate for fear of losing credibility. “Compelling” does not mean “hypey.”

Review your subheads once you’ve written them so that readers/scanners know what they can expect from the first part of your article.

Will they be able to remember your information if there is a compelling story?

3. Create bulleted lists

  • Their captivating style enthralls your readers.
  • Using them makes presenting multiple points much easier.
  • Providing visual breaks for your reader, they provide a visual break from your text.

4. Use “deep captions”

Researchers have found the captions of images to be consistently the most-read material on a given page.

Put the image next to a “deep caption” if you need to.

The deep caption contains a couple of sentences. That’s enough to intrigue your readers to read the whole article.

5. Add relevant and helpful links

Content that links back to your own top-level material will keep people on your site and reading your best content.

The external links and references demonstrate that you’ve done your research and wish to cite experts in the field.

Your content should use both of these approaches to expand your reader’s understanding and add value.

Moreover, internal links save you from having to worry about being scraped (copied and pasted) onto other sites without attribution.

6. Highlight content strategically

With bolding important concepts, your reader will be able to skim through your essay quickly and quickly recognize the most important information.

The same effect comes from highlighting everything, which the same effect comes from not highlighting anything.

Instead of highlighting these points, you should make sure that the scanner can quickly pick them out.also read Read like a Lawyer

7. Harness the power of numbers

Feel that numbered list posts are tiresome? Think again.

Making posts more inviting with numbers, engaging the reader, and keeping the reader on track is a great way to ensure the post’s success.

A post can be more persuasive just by numbering its main points. Give it a try.

8. Check your formatting to turn scanners into readers

When you have used subheadings, numbers, bulleted lists, and other formatting to highlight key points in your entry, go back and read only the content that you’ve called attention to.

Is the gist clear to you?

Choose the most interesting and relevant words from the document — those that will draw your scanner in and convert her to a reader.

Read like a Lawyer : Law students (and a future lawyer) must read as much as possible. That said, many people think that if you don’t like reading you won’t enjoy being a lawyer. While I understand the point, I have to disagree.

I generally enjoy reading but do not enjoy reading cases, legislation or other legal materials. What I have realized, perhaps too late in my journey throughout law school, is that reading for law is very different from reading for pleasure.

I’ve found that reading cases can be just as captivating as reading a good novel although they aren’t a very efficient way to study or work. If you’re anything like me you enjoy being captivated and drawn into the storyline of a good book.
To help you out, I’ve done a list of quizzes and tips for reading more efficiently and effectively.

 

WHAT?

A good first step in reading is understanding the text you’re reading. If you’re reading legislation, it’s obvious every word matters, but if you’re reading a transcript or a journal article, you might approach reading the text differently.

WHY?

Thinking about why you’re reading the text will help you determine the reading strategy you should employ. You may choose to do weekly readings for class discussion or to prepare notes for an exam.

WHEN?

There are two parts to this question: when are you required to read it by and when are the best times to read it? Knowing your deadlines and prioritizing your reading assignments are crucial to tackling the daunting number of required readings required in law school.

A similar consideration is knowing the best time of day to read. For example, you cannot start reading at 6AM when you are not an early bird. Set aside some time for reading during the day when you are most productive. Consistency is your best guide.

WHERE?

You can enforce some concentration by choosing a place to read that is suitable for you. I personally prefer to read in a park or a café, or in the park away from students. If you are unsure where works for you, try out a few places.

Preview the text

Previewing is a good way to get a general feeling for the text’s content without diving into the text. Use the table of contents, headings, the abstract, and chapter summaries to determine what the text is all about and which parts of the text are of interest to you.
If useful abstracts or summaries are unavailable, reading the first and last paragraph of each section or the first and last line of each paragraph can provide some insight.

Skimming

The skimming method helps in searching for important information that is explained in the body of the text. Skimming involves staring quickly over the text and searching for formatting, such as italics, bolding or underlining, that might indicate this important information.

Scanning

Scanning, or just scanning, is a reading technique that involves using a pointer and slowing down the speed at which you read. This is the technique I use the most, and it really helps me to focus my reading and speed mine up.


Before scanning, you first need to know why you are reading the document and what you’re looking for. Having this in mind, scan the document looking for key words. Stop as soon as you have found them and read through the document carefully before taking any notes.

I hope these tips will help you to read more efficiently and effectively. There’s definitely more to it than that, but finding strategies and strategies that work for you is ultimately what matters most. Happy reading!